Copywriting: UX
1. Retention Emails (The "We Miss You" Sequence) Example A: Entertainment / Streaming (English) Subject: Your watchlist is getting lonely It has been a minute. We noticed you haven't stopped by lately, which is fine, we aren't jealous or anything. But just so you know, that cliffhanger from the last episode you watched? It still hasn't been resolved. We have also added about twelve new things you would probably love. Come back and catch up before someone on the internet spoils the ending for you. Exemple A : Divertissement (Français) Objet : Ta liste de favoris s'ennuie un peu Ça fait un moment qu'on ne t'a pas vu par ici. On ne veut pas faire les jaloux, mais le suspense de ton dernier épisode est toujours là. On a ajouté une dizaine de nouveautés qui devraient te plaire. Reviens faire un tour avant que quelqu'un ne te spoile la fin sur internet. Example B: E-commerce / Shopping (English) Subject: Still thinking about it? We saw you looking. That ...